Here are four ways to improve the results of your marketing efforts that are quick and easy to put into place and don't cost a fortune.
Automate Your Marketing
Putting your hotel marketing on autopilot has a number of immediate benefits to your business. First, by using tools such as your website and autoresponders, you can free yourself from the routine time-sapping chores and focus on the more pressing tasks at hand.
However, there is more to automation than using machines. Companies such as McDonalds have grown so rapidly because they have automated almost every aspect of their business, from cleaning through to the actual script spoken by their staff. This ensures a consistent experience for every customer and guarantees that nothing is ever missed out.
Never Let A Guest Leave Empty Handed!
It never ceases to amaze me just how many businesses let potential customers walk out the door empty handed. Happy guests are a lucrative source of referrals as they relate their experiences to friends, family, colleagues and virtually anyone else who will listen.
Make it easy for your guests to promote your hotel by giving them a 'souvenir' such as a CDrom, videoCD or at the very least, a leaflet. Not your average corporate promotions, focus on your customers needs and they will be sure to pass it on.
What would it cost your business to grab a camcorder, shoot a 'Top 5 Places To See In Smallville' movie and then burn to a 20c blank CD? Just a few hours of your time and a few cents per souvenir. Don't get hung up on the technicalities. Your guests are looking for a personal memento of their stay, not a Hollywood budget corporate presentation.
It is vital for your company to get the contact details of your guests and the permission to correspond with them. This will allow you to send them targeted offers tailored to their particular needs.
If you simply blast them with countless sales pitches, they will soon cut you off. But if you only send them relevant information that is tightly focused on their needs it will be welcomed. Think about it for a moment; if you are a keen golfer, wouldn't you want to know about the latest Pro-Am tournament announcement?
Involve Your Staff
It doesn't matter how large or small your hotel is, every member of your staff is first and foremost a customer care representative. All their other job descriptions come second. If your guests have a pleasant stay, they will pass on the good word to some of their friends and family.
But if they feel that their stay was unpleasant, they will tell every single person they meet. They will make it their sole purpose in life to damage your reputation, and there is nothing more effective or travels faster than bad news!
In conclusion, we have seen that improving your hotel marketing results can be achieved without spending a fortune or working yourself into a frenzy. By taking a few simple steps now, you can reap the rewards long into the future.
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